MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Posts Tagged ‘corporate social media’

MPC Community to LAUNCH!!!!

Posted by Jen Harris on August 20, 2008

We are in shock & awe!  We are actually going to launch our new community to 5000 of our customers starting August 29th through September 1st.

Ali has been spearheading the training to all the sales teams & individuals with great success.   Of course there are always the typical comments of “it is just bad timing” & “I don’t want my customers talking to each other, they might say bad things!”  Well, if they are saying bad things, it is probably already happening, people don’t tend to bottle up issues like that.  We will now have a place to hear the conversations & act on them when needed.  I loved what Angela said yesterday…”it is time to knock down the walls & start communicating with our customers in a way that has never been done before at MPC.” 

Considering we are the last computer manufacturer to launch a community site, we are positive & hopeful of the success of the site.  Customers have been asking for one for almost 3 years now & the fact that we can finally deliver this to them with enthusiasm, I feel very confident in saying this is going to be a great moment in MPC history.

whoo hoooo!
-jen

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Wine, Vid-Casts & Social Media…oh my!

Posted by Jen Harris on January 25, 2008

Jeremiah Owyang sits down with BuzzLogic to discuss Social Media with examples of how companies SHOULD be using their marketing dollars online to reach their audience.

Go to the vid-cast HERE.

Happy Thursday!
-jen

Posted in 2.0 Compliant, social media | Tagged: , , , , | Leave a Comment »

Corporate Social Media

Posted by Jen Harris on January 16, 2008

This is a Great video with Marcia Kadaroff on the 5 things EVERY COMPANY  should be implementing into their marketing plan. 

Are we going to drop all traditional advertising? No, silly…but this is what you HAVE to do nowadays in order to be relevant in the market place whether you are selling computers, widgets or computer accessories like Logitech. (visit their forum site…love it!).

We, as consumers, feel connected, powerful and valuable to a product or service if we have a hand in it somehow: contributing, seeing feedback based on our suggestion, seeing change based on our suggestion, helping others w/our expertise, or just seeing our name “out there”…so why are companies dragging their feet to offer the same to their companies?  This is a long conversation.  Next time!

This “ownership” creates EVANGELISTS!  How much more powerful is a suggestion from a peer (even when their name is REDNOSESPITBALL)?

My goal with our Lithium project?  I want to create MPC evangelists.

Follow along!

-jen

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