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New Media Success Story

Posted by Jen Harris on July 18, 2008

So my position here at MPC is still unofficially labeled as “New Media Specialist”, which I am just fine with!  Angela is getting me involved in a bit more strategy of how & where to use New Media (I use “New Media” as an overarching 60,000 ft. view of how marketing is used today on the internet (blogs, podcasts, social media, social networking) vs. Traditional Media being print, tv & radio) in different opportunities that come along & ones that we make…which stay tuned, we are rollin!

With ample of time, we wanted to start advertising/marketing a career fair specifically for tech support that was going to take place on site here at MPC.  The event was slated for 8/1 & 8/2.  We started with graphically perfect banner ads at careerbuilder.com & the top page banner at idahostatesman.com.  We also scheduled radio spots starting one week before the event along with the same banner on Kizzn & Magic’s streaming radio (WAY cheap BTW-they are looking for exposure!).  Well due to the fab banner that Wendy created as of today we have filled 26 of the 30 positions…and we are 2 weeks from the event!

Angela said the last time they did a career fair all they did was print classified ads & radio ads & they got a horrible turn out!  Even the gal at the Statesman said that we were getting more traction than they were for a Career Fair held about the same time.  It was all about the visual!  Wendy, you are a rockstar!

Virtual Career Fair

Could it be right time, right place?  Yes, we all know that…but it just goes to prove that a majority of the people/consumers are “looking” online.  If you are there and you have the right message: you will win!

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My new “one of my favorites”…

Posted by Jen Harris on May 27, 2008

I have added a new person to the Blogroll.

Welcome Michael Brito of Britopian.com

I have been following him on Twitter for a while now, and it’s always nice to put a blog to a Twitter…and he has some great views & some great commenters that have some valuable info to add.

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Guerrilla vs. WOM Marketing

Posted by Jen Harris on April 1, 2008

I stumbled upon a blogsite that had a list of top guerrilla marketing tactics (that went along with his book).  Some ideas were good (like an e-book), but some just sink right down there w/the guy on the street wearing a sandwich board or carrying a big arrow pointing to the discount pizza from 3-5pm on every other Tuesday.

Any more, guerrilla marketing is just part of the noise that people are blocking out (TiVo anyone?).  Don’t try to trick me into thinking that you have a good product, let me hear about it from my friends, trusted advisors and  influencers (aka: word of mouth).  If you have a good product/service, the tactics you will be using to gain new clients will be based off of your current clients and the tools you give them to spread the your word.

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