MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Archive for the ‘2.0 Compliant’ Category

The ROI of New Media

Posted by Jen Harris on April 11, 2008

Shall I dare say…it doesn’t exist?

It’s just not as concrete as your traditional marketer would say while pitching you “over 10,000 cars will drive by and see YOUR billboard” or “we have a circulation of 400,000 readers”…

It’s about starting conversations, participating in conversations, linking your conversations to other RELEVANT converstations…and most important…is being relevant in these conversations.  You have to participate, engage dialog.  If you participate in order to “push” your information out there, you might as well have bought that billboard for 6 months.

Ross Mayfield wrote a great blog talking about how you can’t do the same type of marketing with social media as traditional marketers have done for years. 

 

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Posted in 2.0 Compliant, New Media, social media | 3 Comments »

Posted by Jen Harris on April 3, 2008

Jennifer Jones has a pod cast that I love to watch called Marketing Voices.

Today she had Lisa Abbott, VP of Marketing at Ugobe.  Ugobe has a little robotic dinosaur named Pleo that has his own social network.  Owners of Pleo can upload pictures, comments and can even “plog”.

The best part and what I believe is VERY relevant for any company entering into the 2.0/New Media/Community space is that they were able to fix an issue w/in 4 hours of a customer bringing it to the engineers attention via their community Pleo site.  Lisa said 4-5 years ago an issue like this would have taken WEEKS if not MONTHS to take care of!  Instead, they saw the issue, taped the solution & put it on their site (and I believe YouTube as well)for other Pleo users to fix the small issue…all in about 4 hours.  Wow.

Posted in 2.0 Compliant, New Media, Web 2.0 | Tagged: , | Leave a Comment »

Corporate Blogging Rules

Posted by Jen Harris on March 18, 2008

This is such a great topic right now w/in the circles of companies engaging in social media.
For us, blogging will be part of our Lithium site & it will, for now, be by invite only.

But what are the rules?  Are there rules?  Who writes the rules?

I have listened to quite a few experts in the realm of social communities and when it comes down to rules of bloggging (not the philosopy of what the end user wants to read) this is what it comes down to.
Let’s be professional adults and don’t say stupid stuff.  🙂  You are representing MPC & should act it whether you are sitting at your desk or blogging about it.

1.  Don’t blog about something you are privy to (upcoming products, organizaional structure changes – good or bad)
2.  Don’t talk about other companies unless you have permission to do so & when/if you do, those facts are correct.
3.  Be courtious & Professional:   if you wouldn’t say it to their face, don’t say it at all.
4.  If you think you will get fired for saying it, you probably will.

Our lawyer is actually writing something up stating these items (luckily not in Jen speak 🙂 ) which will give our bloggers the freedom to write in their own voice, but also make sure that everyone knows the rules.

Now what about personal blogs?  General rule of thumb: if you think you might get in trouble saying it at a party or to ONE friend because it might get back to the person who hands you a check 2x/month, then don’t say it!  Be smart about the power of the web and of course:: be kind.  🙂

Posted in 2.0 Compliant, Blogging, Business & Web Communities | Tagged: , | 1 Comment »

Educate, Educate, Educate

Posted by Jen Harris on March 14, 2008

So this past week I have been educating MPC from the top down.  I have made contact with every EVP & Director spreading the love of 2.0!

The GREAT news is that I am not getting the feeling that people are opposed anymore to the idea of opening up a community to our customers…despite possibly still having some transition issues.  My point to one person a few weeks ago: “Just like having kids, there’s never going to be perfect time.”

I will be continuing this blog/conversation/educational opportunity to inform on the highs and lows of trying to take a company into the world of 2.0.  I will outline what has happened so far in another blog later today.
-jen

Posted in 2.0 Compliant, MPC Web Community | Tagged: , | Leave a Comment »