MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Archive for July, 2008

The “Who Is MPC” Question

Posted by Jen Harris on July 31, 2008

So, who is MPC?  What is MPC?  You’re in Nampa?

I get these questions all the time from fellow Treasure Valley (aka: Boise area) friends along with, “what does MPC stand for” and “that’s Micron right?” 

We are going through changes so we are figuring this all out too.  Our Media Relations expert Michael Boss commented to a fellow Treasure Valley resident’s comment HERE on my page asking “What is MPC’s Brand?”  He starts the post like this:

If MPC were a person, we’d be at that angst-filled, “poised between childhood and adulthood” stage that all of us suffered through with varying degrees of success.

Enjoy the banter…and by the way, a good sense of humor is always needed.  🙂

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New Media Success Story

Posted by Jen Harris on July 18, 2008

So my position here at MPC is still unofficially labeled as “New Media Specialist”, which I am just fine with!  Angela is getting me involved in a bit more strategy of how & where to use New Media (I use “New Media” as an overarching 60,000 ft. view of how marketing is used today on the internet (blogs, podcasts, social media, social networking) vs. Traditional Media being print, tv & radio) in different opportunities that come along & ones that we make…which stay tuned, we are rollin!

With ample of time, we wanted to start advertising/marketing a career fair specifically for tech support that was going to take place on site here at MPC.  The event was slated for 8/1 & 8/2.  We started with graphically perfect banner ads at careerbuilder.com & the top page banner at idahostatesman.com.  We also scheduled radio spots starting one week before the event along with the same banner on Kizzn & Magic’s streaming radio (WAY cheap BTW-they are looking for exposure!).  Well due to the fab banner that Wendy created as of today we have filled 26 of the 30 positions…and we are 2 weeks from the event!

Angela said the last time they did a career fair all they did was print classified ads & radio ads & they got a horrible turn out!  Even the gal at the Statesman said that we were getting more traction than they were for a Career Fair held about the same time.  It was all about the visual!  Wendy, you are a rockstar!

Virtual Career Fair

Could it be right time, right place?  Yes, we all know that…but it just goes to prove that a majority of the people/consumers are “looking” online.  If you are there and you have the right message: you will win!

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A List of answers to the question “why social media/2.0”?

Posted by Jen Harris on July 8, 2008

If you are reading this, most likely your answer would be “how can your marketing mix not have social media?”
There are a lot of companies out there that don’t get “it”…”it” being how to use the new tools (blogs, podcasts, vidcasts, social media sites, linking, tagging, etc, etc, etc). 

My job has been to educate those on what social media is, what it does, show what value it has, explain new tools & how we can/should be using them…etc, etc, etc!  But the truth is, I have been doing this for two and a half years & some are just now getting wind that they “have to” have one of these components of new media in order to be taken seriously in the market anymore.  My job is to teach, guide & inform my Director of what I believe we should be doing & in turn, she has to explain it to her boss as to why we should be blogging. 

I admit it, that I can be a bit overwhealming when I get on a roll…it’s because I love making changes in a company that I know will have a positive result (aka: great ROI!).  So this list by Chris Brogan will explain a lot of the catch words that we use on a daily basis to those that are unfamiliar, but want to learn!

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A 2.0 Event That Actually Happened!

Posted by Jen Harris on July 3, 2008

So for the last 3 weeks I have been working on making Mike Boss’ WordPress blog site ready for NECC in San Antonio. 

There were 3 things we wanted the site to provide:
1.  A holding place for our Caricature portraits -via Flickr
2.  A brief Utterz (audio & picture) of the interview Mike had just completed w/one of four major education publications
3. A mp3 Podcast from the above mentioned interview (btw: love Twitter, but look out! Here comes Utterz!)

For those that know me (and my skill set) know that I am not a programmer by ANY stretch of the word.  But what I do know is the message that we need to project and that there are certain apps that talk to other apps & I know that those apps can help us make a great first (public) blog!  I don’t want to be one of those “failed” blogs that Jeremiah has talked about recently!  I don’t FAIL well.
It took some time to research the best options, routes of delivery, a lot of testing and a few rounds of training…but we did it!
Wendy polished it off beautifully with her HTML knowledge & as we were heading out to Taco Friday today (on a Thursday) we said the look of the site reflected Mike’s laid back personality!  Couldn’t ask for a better representation!

So big thank you’s to:
Angela Lewton for giving us the green light to do something way outside the box of “normal”…
Wendy Fox for the beautiful skin
Mike Troverfor trusting me on putting the caricatures on Flickr that would be displayed on a site that would generate “repeat customers”
and MIKE BOSSfor your beautiful vision of what New Media means to you & expressing it so eloquently next to me: the over excited, “over-enthusiastic”, 2.0 passionate gal!

Have a GREAT 4th of July & stay tuned for our next baby step!  🙂
-jen

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