MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Archive for June, 2008

Project on hold

Posted by Jen Harris on June 27, 2008

Just wanted to post out there that the Lithium project is on hold.  I have been told until January 2009, but you never know, someone might bring it back to life next month.

We have other “2.0” tools happening, more in the form of new PR strategy, which seem to be getting really great feedback.  Hopefully we can expand on that success & get MPC more “social” on the web.

Social Media is not a trend & it is vital for a company…just as email is today.  I hope that there will be enough outside education on this subject with-in the decision makers spheres (not just me) which will lead to a sense of urgency to get back on track.



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Social Media in Plain English.

Posted by Jen Harris on June 23, 2008

This is a GREAT little video by Common Craft who state that Social Media is as easy to understand as ice cream.

Check it out here.

Posted in New Media, social media | Tagged: , | Leave a Comment »

Tac will be the first to have a flying car

Posted by Jen Harris on June 13, 2008

My friend & former co-worker, Tac Anderson blows me away. When it comes to early adopters he is even beyond that title. If GM decides to open their truck plants back up to start building flying cars, Tac would be the first in line.

His latest posts he talks about FriendFeed and the multiple applications he uses to aggrigate all his conversations there.  Wow.  I am in awe of the technology that emerges every day so that we can all stay connected.  I can completly see the reason why forward thinking companies see understand the benefits of using new media tools to stay in contact with their customers.  In a downward, commodity-driven market the company that will emerge the winner will be the one with the best customer experience (notice I didn’t say service – that is toilet paper, we as consumers already expect superior service).  It is about releationships that are developed outside the 9-5 timeframe, you want to know someone as a human being, not just a customer. 

As for Tac’s flying car…by the time we all roll around to getting one he will have rocket shoes.

I challenge you to start with two communication tools outside a phone: a blog & a Twitter account.  Then we can let people like Tac rummage through discover the next best thing…and use what he used a year ago.

Posted in Business & Web Communities, social media, Web 2.0 | Tagged: , | 1 Comment »