MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

IN vs. AT Marketing

Posted by Jen Harris on April 14, 2008

Michael Brito wrote a great post that talks about On LIne marketing changing a bit…

IN vs. AT Marketing

IN marketing is participating in conversations that costs a company time which will have long tail results.  Consumers will believe someone (a friend, collegue, a fellow community memeber) more than an ad…if feels more real, more trustworthy, more of a value to use someone/something that is recommended.

AT marketing is still trying to interrupt the consumer through banner ads, buying ad words etc.  I will go to AT marketing if I hear from a “friend” that there is good & valuable information at that particular online location. 

Your thoughts on IN vs AT Marketing?


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