MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

ROI of Blogging

Posted by Jen Harris on April 3, 2008

We (that would be the New Media/2.0 geeks) have a way to express the importance of Blogging, but here are some concrete thoughts from Chris Garrett on the ROI of Blogging & how to get there.

Attraction, Stickiness & Conversion.

In my eyes, these could be the “new 4 P’s” of marketing.

Enjoy!
-jen

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