MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Posted by Jen Harris on April 3, 2008

Jennifer Jones has a pod cast that I love to watch called Marketing Voices.

Today she had Lisa Abbott, VP of Marketing at Ugobe.  Ugobe has a little robotic dinosaur named Pleo that has his own social network.  Owners of Pleo can upload pictures, comments and can even “plog”.

The best part and what I believe is VERY relevant for any company entering into the 2.0/New Media/Community space is that they were able to fix an issue w/in 4 hours of a customer bringing it to the engineers attention via their community Pleo site.  Lisa said 4-5 years ago an issue like this would have taken WEEKS if not MONTHS to take care of!  Instead, they saw the issue, taped the solution & put it on their site (and I believe YouTube as well)for other Pleo users to fix the small issue…all in about 4 hours.  Wow.


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