MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Archive for April, 2008

How to Blog w/o being “pitchy”

Posted by Jen Harris on April 14, 2008

I say this all the time…”you need to blog, but DON’T be pitchy!” 

Blogging w/o selling…you want to sell, you have to sell, you NEED to sell…but you need to blog & communicate in this New Media/2.0 format…but how?  How do I sell w/o pitching?

Leave it to Seth Godin to say it so simply:
This will have an end result of sales and not put you in the category of a door to door salesman.



Posted in Blogging, New Media, social media | Tagged: , , | 1 Comment »

IN vs. AT Marketing

Posted by Jen Harris on April 14, 2008

Michael Brito wrote a great post that talks about On LIne marketing changing a bit…

IN vs. AT Marketing

IN marketing is participating in conversations that costs a company time which will have long tail results.  Consumers will believe someone (a friend, collegue, a fellow community memeber) more than an ad…if feels more real, more trustworthy, more of a value to use someone/something that is recommended.

AT marketing is still trying to interrupt the consumer through banner ads, buying ad words etc.  I will go to AT marketing if I hear from a “friend” that there is good & valuable information at that particular online location. 

Your thoughts on IN vs AT Marketing?

Posted in Blogging, Business & Web Communities, New Media, social media, Web 2.0 | Tagged: , , | Leave a Comment »

The ROI of New Media

Posted by Jen Harris on April 11, 2008

Shall I dare say…it doesn’t exist?

It’s just not as concrete as your traditional marketer would say while pitching you “over 10,000 cars will drive by and see YOUR billboard” or “we have a circulation of 400,000 readers”…

It’s about starting conversations, participating in conversations, linking your conversations to other RELEVANT converstations…and most important…is being relevant in these conversations.  You have to participate, engage dialog.  If you participate in order to “push” your information out there, you might as well have bought that billboard for 6 months.

Ross Mayfield wrote a great blog talking about how you can’t do the same type of marketing with social media as traditional marketers have done for years. 


Posted in 2.0 Compliant, New Media, social media | 3 Comments »

Top 10 Reasons Why I Like My Job

Posted by Jen Harris on April 7, 2008

10.  I have support from inside…at least NOW I do. 
New Media is a difficult pill to swallow.  Some people thought my job was to blog all day, but after education and some good 1:1 time, people get it as to what we are doing.

9.  I have support from my geek buddies, always.
We are always in such a state of change, that if you miss something, you know for sure that you will learn it from someone else via your reader, twitter, blog, IM or the old fashion email.

8. I love learning & applying
Along w/continuing with the MPC Community launch I am working on a corporate blogging plan and a Twitter advocacy campaign (it’s amazing, I am a rookie, but learning more every day). 
I love taking it all in, flip it into my words & teaching others the importance of 2.0 tools.

7.  The “about time” syndrome
After educating on the Community project, I have levels of enthusiasm…most of them being “it’s about time” and “we can’t wait”.  Very gratifying.

6.  I have my own desk
Yes, I do miss the coffee shop days of plopping down at a Moxie, chugging down a few 20 oz’rs & getting “work” done…but honestly, I get more work done when not distracted (hello ADD friends) by shiny objects in the room.  🙂

5. Free Coffee
I mentioned this one in my Working Mother blog…how can you go wrong with a company that offers means to get your work done at break-neck speed (that is my speed after at least 3 cups of my ghetto mocha).

4.  My boss is a closet tree hugger
At least this is my impression.  We haven’t had much time 1:1 outside of work…but the gal wants to open up a 100% organic vegan restaurant…love that (even though I am a self proclaimed organic carnivour).

3.  The Go-To-Gal
I love being the go-to-gal on how to approach 2.0.  I don’t consider myself an “expert”, but I know enough to make change, make results & keep the fires burning.

2.  Baby Steps are turning into toddler steps
As in reason #7, people are excited.  With New Media I am finding that the more you educate the more people want to learn & learn faster. 
For example: I have been talking Twitter for about 5 weeks now and how we can use it to our advantage to join the conversation with the industry analysits.  The idea is gaining momentum faster than I thought & I hope to have our PR guru set up w/in the next week!…or 2.  🙂

1.  Trust
I want to be trusted with my 2.0 knowledge & how we should apply that to marketing strategies.  I know that people didn’t trust what I was doing for a while, mostly because they didn’t trust/know/understand 2.0…and I am ok w/that.  Now I KNOW that I have to earn trust of the nay-sayers through education.

What is your top 2 reasons for liking your job?


Posted in New Media | Tagged: | 4 Comments »