MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Corporate Blogging Rules

Posted by Jen Harris on March 18, 2008

This is such a great topic right now w/in the circles of companies engaging in social media.
For us, blogging will be part of our Lithium site & it will, for now, be by invite only.

But what are the rules?  Are there rules?  Who writes the rules?

I have listened to quite a few experts in the realm of social communities and when it comes down to rules of bloggging (not the philosopy of what the end user wants to read) this is what it comes down to.
Let’s be professional adults and don’t say stupid stuff.  🙂  You are representing MPC & should act it whether you are sitting at your desk or blogging about it.

1.  Don’t blog about something you are privy to (upcoming products, organizaional structure changes – good or bad)
2.  Don’t talk about other companies unless you have permission to do so & when/if you do, those facts are correct.
3.  Be courtious & Professional:   if you wouldn’t say it to their face, don’t say it at all.
4.  If you think you will get fired for saying it, you probably will.

Our lawyer is actually writing something up stating these items (luckily not in Jen speak 🙂 ) which will give our bloggers the freedom to write in their own voice, but also make sure that everyone knows the rules.

Now what about personal blogs?  General rule of thumb: if you think you might get in trouble saying it at a party or to ONE friend because it might get back to the person who hands you a check 2x/month, then don’t say it!  Be smart about the power of the web and of course:: be kind.  🙂

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One Response to “Corporate Blogging Rules”

  1. […] Corporate blogging rules: when it comes to setting rules about corporate blogs, I like this way of seeing things 1. Don’t blog about something you are privy to (upcoming products, organizaional structure changes – good or bad) 2. Don’t talk about other companies unless you have permission to do so & when/if you do, those facts are correct. 3. Be courtious & Professional: if you wouldn’t say it to their face, don’t say it at all. 4. If you think you will get fired for saying it, you probably will. […]

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