MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Archive for March, 2008

Corporate Blogging Rules

Posted by Jen Harris on March 18, 2008

This is such a great topic right now w/in the circles of companies engaging in social media.
For us, blogging will be part of our Lithium site & it will, for now, be by invite only.

But what are the rules?  Are there rules?  Who writes the rules?

I have listened to quite a few experts in the realm of social communities and when it comes down to rules of bloggging (not the philosopy of what the end user wants to read) this is what it comes down to.
Let’s be professional adults and don’t say stupid stuff.  🙂  You are representing MPC & should act it whether you are sitting at your desk or blogging about it.

1.  Don’t blog about something you are privy to (upcoming products, organizaional structure changes – good or bad)
2.  Don’t talk about other companies unless you have permission to do so & when/if you do, those facts are correct.
3.  Be courtious & Professional:   if you wouldn’t say it to their face, don’t say it at all.
4.  If you think you will get fired for saying it, you probably will.

Our lawyer is actually writing something up stating these items (luckily not in Jen speak 🙂 ) which will give our bloggers the freedom to write in their own voice, but also make sure that everyone knows the rules.

Now what about personal blogs?  General rule of thumb: if you think you might get in trouble saying it at a party or to ONE friend because it might get back to the person who hands you a check 2x/month, then don’t say it!  Be smart about the power of the web and of course:: be kind.  🙂

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Posted in 2.0 Compliant, Blogging, Business & Web Communities | Tagged: , | 1 Comment »

Timeline of Community Adoption

Posted by Jen Harris on March 18, 2008

There has been quite a bit of educating the past two weeks and I am thrilled to say that people are “getting it”. 
The education train has stopped at quite a few doorsteps with great feedback.  Yes, there are still a few that are uneasy about being “out there”, but that is understandable & what is even better is that it is not me telling the few why we should be out there, it is their peers, which makes adoption that much easier. 
Quite a few people have expressed “it’s about time” which is great for future steps into the world of 2.0…I know who to go to now to get others excited about adopting the next medium of online communication!
The MPC Community Education timeline: I would like to have the entire company educated by Friday, April 4th.  This has been pushed out a week, which is ok.  I don’t want to rush this process.  Making baby steps (w/hand holding for some, a bit of gentle nudging for others) has been the right way to approach this project.  Yes, my brain swims w/ideas and thoughts of where we should be “at”…but I am learning patience along w/continious education, training & being open & available at all times for questions has been the best form of acceptance into the world of 2.0.
Looking forward to the next phase!

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Educate, Educate, Educate

Posted by Jen Harris on March 14, 2008

So this past week I have been educating MPC from the top down.  I have made contact with every EVP & Director spreading the love of 2.0!

The GREAT news is that I am not getting the feeling that people are opposed anymore to the idea of opening up a community to our customers…despite possibly still having some transition issues.  My point to one person a few weeks ago: “Just like having kids, there’s never going to be perfect time.”

I will be continuing this blog/conversation/educational opportunity to inform on the highs and lows of trying to take a company into the world of 2.0.  I will outline what has happened so far in another blog later today.
-jen

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