MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

Corporate Social Media

Posted by Jen Harris on January 16, 2008

This is a Great video with Marcia Kadaroff on the 5 things EVERY COMPANY  should be implementing into their marketing plan. 

Are we going to drop all traditional advertising? No, silly…but this is what you HAVE to do nowadays in order to be relevant in the market place whether you are selling computers, widgets or computer accessories like Logitech. (visit their forum site…love it!).

We, as consumers, feel connected, powerful and valuable to a product or service if we have a hand in it somehow: contributing, seeing feedback based on our suggestion, seeing change based on our suggestion, helping others w/our expertise, or just seeing our name “out there”…so why are companies dragging their feet to offer the same to their companies?  This is a long conversation.  Next time!

This “ownership” creates EVANGELISTS!  How much more powerful is a suggestion from a peer (even when their name is REDNOSESPITBALL)?

My goal with our Lithium project?  I want to create MPC evangelists.

Follow along!

-jen

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