MPC Corp Marketing Weblog

The transparent journey of corporate marketing going 2.0

My New Marketing Mantra

Posted by Jen Harris on September 8, 2008

I feel as though I have a new marketing mantra every week.
Last weeks was: “Successful brands start with a conversation.  From there good relationships are built that produce more transactions.” Not sure who wrote it, but THANK YOU whoever did.  This is kind of a no-brainer statement, but the idea is to take these conversations and harness them on a SM, NM platform that can be used by our sales force.  It will take a while for a little idea to bubble up, but we are gaining ground on the importance of SM & how it can REALLY work in business & if we are the last ones to start using it…we will once again be playing catch up.  Baby-steps, Baby-steps, Baby-steps,

Steven Stark wrote a short article that talks about the success Target had when they brought in Bob Thacker.  Steven points to the following 5 items that state why he is a dream client & that these atributes will follow him well now that he is working with Office Max.  I am applying my comments based on my 10 month experience here at MPC Computers & my road to educating, implementing & driving toward a New Media marketing integration plan.

  • Thinking big is the only way to get big – not just: all the big guys are doing it…but what are they NOT doing that makes sense to the general public.  Be big in the sense that you want to be THE right choice for THE right consumer
  • Marketing builds over time – that ad campaign is great, but if it is only you and your company that really sees it & it is gone faster than it took to create it…don’t complain, you signed up for it.  When you hire your New Media specialist, know that this person will help create items that are more productive to your employees, more meaningful to your clients & will be more beneficial in the end.
  • Stories define a brand – really, enough said.
  • Surprise and delight are essential – we all love Christmas morning as kids, why wouldn’t your clients?  And NO, I am not talking about a gift basket.
  • No Risk = No Reward – This is a tough one for corporations to embrace.  Change is difficult, risk is difficult…and YES, you might have a dip in customer experience while making the change, but the small dip will undoubtly result in a hefty reward.
  • Advertisements

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    6 Days, 11 1/2 Hours to launch!

    Posted by Jen Harris on August 22, 2008

    Wow, i can’t believe we are launching our MPC Community in less than a week!
    At aproximently 3am on August 29th, the first of 4 email blasts will go out to the “5k”, the 5,000 current MPC Customers.  Wow.  Deep Breath!

    Now that their is hope for a New Media/Social Media program at MPC, my next step is to really define who should blog for us internally, what their calendar should look like & how I should inforce motivate them to write a blog at least 1x/week.

    But first, back to the finite details of the site.  So excited.

    Posted in MPC Web Community, social media | Tagged: | Leave a Comment »

    MPC Community to LAUNCH!!!!

    Posted by Jen Harris on August 20, 2008

    We are in shock & awe!  We are actually going to launch our new community to 5000 of our customers starting August 29th through September 1st.

    Ali has been spearheading the training to all the sales teams & individuals with great success.   Of course there are always the typical comments of “it is just bad timing” & “I don’t want my customers talking to each other, they might say bad things!”  Well, if they are saying bad things, it is probably already happening, people don’t tend to bottle up issues like that.  We will now have a place to hear the conversations & act on them when needed.  I loved what Angela said yesterday…”it is time to knock down the walls & start communicating with our customers in a way that has never been done before at MPC.” 

    Considering we are the last computer manufacturer to launch a community site, we are positive & hopeful of the success of the site.  Customers have been asking for one for almost 3 years now & the fact that we can finally deliver this to them with enthusiasm, I feel very confident in saying this is going to be a great moment in MPC history.

    whoo hoooo!

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    The “Who Is MPC” Question

    Posted by Jen Harris on July 31, 2008

    So, who is MPC?  What is MPC?  You’re in Nampa?

    I get these questions all the time from fellow Treasure Valley (aka: Boise area) friends along with, “what does MPC stand for” and “that’s Micron right?” 

    We are going through changes so we are figuring this all out too.  Our Media Relations expert Michael Boss commented to a fellow Treasure Valley resident’s comment HERE on my page asking “What is MPC’s Brand?”  He starts the post like this:

    If MPC were a person, we’d be at that angst-filled, “poised between childhood and adulthood” stage that all of us suffered through with varying degrees of success.

    Enjoy the banter…and by the way, a good sense of humor is always needed.  🙂

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