Project on hold

Just wanted to post out there that the Lithium project is on hold.  I have been told until January 2009, but you never know, someone might bring it back to life next month.

We have other “2.0″ tools happening, more in the form of new PR strategy, which seem to be getting really great feedback.  Hopefully we can expand on that success & get MPC more “social” on the web.

Social Media is not a trend & it is vital for a company…just as email is today.  I hope that there will be enough outside education on this subject with-in the decision makers spheres (not just me) which will lead to a sense of urgency to get back on track.

 

Social Media in Plain English.

This is a GREAT little video by Common Craft who state that Social Media is as easy to understand as ice cream.

Check it out here.

Tac will be the first to have a flying car

My friend & former co-worker, Tac Anderson blows me away. When it comes to early adopters he is even beyond that title. If GM decides to open their truck plants back up to start building flying cars, Tac would be the first in line.

His latest posts he talks about FriendFeed and the multiple applications he uses to aggrigate all his conversations there.  Wow.  I am in awe of the technology that emerges every day so that we can all stay connected.  I can completly see the reason why forward thinking companies see understand the benefits of using new media tools to stay in contact with their customers.  In a downward, commodity-driven market the company that will emerge the winner will be the one with the best customer experience (notice I didn’t say service - that is toilet paper, we as consumers already expect superior service).  It is about releationships that are developed outside the 9-5 timeframe, you want to know someone as a human being, not just a customer. 

As for Tac’s flying car…by the time we all roll around to getting one he will have rocket shoes.

I challenge you to start with two communication tools outside a phone: a blog & a Twitter account.  Then we can let people like Tac rummage through discover the next best thing…and use what he used a year ago.

How to Blog w/o being “pitchy”

I say this all the time…”you need to blog, but DON’T be pitchy!” 

Blogging w/o selling…you want to sell, you have to sell, you NEED to sell…but you need to blog & communicate in this New Media/2.0 format…but how?  How do I sell w/o pitching?

Leave it to Seth Godin to say it so simply:
ENGAGE, CONTRIBUTE, QUESTION, PAY ATTENTION, READ, INTERACT.
This will have an end result of sales and not put you in the category of a door to door salesman.

-jen

IN vs. AT Marketing

Michael Brito wrote a great post that talks about On LIne marketing changing a bit…

IN vs. AT Marketing

IN marketing is participating in conversations that costs a company time which will have long tail results.  Consumers will believe someone (a friend, collegue, a fellow community memeber) more than an ad…if feels more real, more trustworthy, more of a value to use someone/something that is recommended.

AT marketing is still trying to interrupt the consumer through banner ads, buying ad words etc.  I will go to AT marketing if I hear from a “friend” that there is good & valuable information at that particular online location. 

Your thoughts on IN vs AT Marketing?

The ROI of New Media

Shall I dare say…it doesn’t exist?

It’s just not as concrete as your traditional marketer would say while pitching you “over 10,000 cars will drive by and see YOUR billboard” or “we have a circulation of 400,000 readers”…

It’s about starting conversations, participating in conversations, linking your conversations to other RELEVANT converstations…and most important…is being relevant in these conversations.  You have to participate, engage dialog.  If you participate in order to “push” your information out there, you might as well have bought that billboard for 6 months.

Ross Mayfield wrote a great blog talking about how you can’t do the same type of marketing with social media as traditional marketers have done for years. 

 

Wine, Vid-Casts & Social Media…oh my!

Jeremiah Owyang sits down with BuzzLogic to discuss Social Media with examples of how companies SHOULD be using their marketing dollars online to reach their audience.

Go to the vid-cast HERE.

Happy Thursday!
-jen