IN vs. AT Marketing
Posted by Jen Harris on April 14, 2008
Michael Brito wrote a great post that talks about On LIne marketing changing a bit…
IN vs. AT Marketing
IN marketing is participating in conversations that costs a company time which will have long tail results. Consumers will believe someone (a friend, collegue, a fellow community memeber) more than an ad…if feels more real, more trustworthy, more of a value to use someone/something that is recommended.
AT marketing is still trying to interrupt the consumer through banner ads, buying ad words etc. I will go to AT marketing if I hear from a “friend” that there is good & valuable information at that particular online location.
Your thoughts on IN vs AT Marketing?
