Corporate Social Media
Posted by Jen Harris on January 16, 2008
This is a Great video with Marcia Kadaroff on the 5 things EVERY COMPANY should be implementing into their marketing plan.
Are we going to drop all traditional advertising? No, silly…but this is what you HAVE to do nowadays in order to be relevant in the market place whether you are selling computers, widgets or computer accessories like Logitech. (visit their forum site…love it!).
We, as consumers, feel connected, powerful and valuable to a product or service if we have a hand in it somehow: contributing, seeing feedback based on our suggestion, seeing change based on our suggestion, helping others w/our expertise, or just seeing our name “out there”…so why are companies dragging their feet to offer the same to their companies? This is a long conversation. Next time!
This “ownership” creates EVANGELISTS! How much more powerful is a suggestion from a peer (even when their name is REDNOSESPITBALL)?
My goal with our Lithium project? I want to create MPC evangelists.
Follow along!
-jen
This entry was posted on January 16, 2008 at 8:45 pm and is filed under 2.0 Compliant, Business & Web Communities. Tagged: consumer evangelists, corporate social media, creating consumer evangelists, lithium, logitech forum, social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
